Ascend brand hotel is located in Aurora, Colorado, a suburb of Denver. This hotel has a completely renovated lobby and front desk, elevator landings, guest corridors, updated guestrooms and guest bathrooms. The goal was to upgrade the hotel interior for business clientele. We envisioned the lobby as a gathering place for guests with the fireplace and coffee/liquor bar. Due to the distant location of the guest registration desk to the entry, the entrance corridor is designed to make a strong first impression and to lead the guests into the space and the front desk. References are made to the locale throughout the hotel. The large scale graphic of the Denver skyline welcomes guests as they enter into the elevator landing on each floor. The 14,000-foot peaks graphic printed on window blinds is another example of this design approach.